Κειριαδών 38, Athens, Greece
In this project we wanted the branding to represent the urban Hard Rock nature of the bar. In order to achieve that, we tried to search for a more "street art" proposition for the shop's identity. As a part of this approach we wanted the logo to appear as a graffiti tag.
In search of this street aesthetic we decided to paint a mural on the bar and one on the wall of the main area. Toby, the scull character shown in the murals or on the stickers
is the mascot of the bar.
Thank you!
